The Group's business strategy is built on the following four central pillars, reflecting its dynamic response to market trends and technological advancements as of 2025:

1. Leadership in Premium Sedan Market via BMW Joint Venture

The Group continues solidifying its dominance in China’s premium sedan market through its partnership with BMW Group. Building on BMW’s iconic brand equity, cutting-edge engineering, and emotionally resonant design, the joint venture is accelerating its electrification and intelligent transformation. Key initiatives include:

• Next-Generation EV Platforms: Preparing for the localized production of BMW’s "Neue Klasse" vehicles, which will redefine digitalization, innovation, and design standards for premium sedans.
• Advanced eDrive Technology: This technology leverages BMW’s sixth-generation eDrive system to reduce battery costs and enhance performance, targeting a significant share of China’s luxury EV market.
• Strategic Partnerships: Collaborating with Huawei and Alibaba to integrate artificial intelligence into select BMW models, enhancing user experience and competitiveness.

With plans to launch new electric sedans like the iX3 and locally produced X3 variants in 2025, the joint venture aims to capture 25% of China’s premium EV segment while maintaining leadership in traditional luxury sedans.

2. Market Leadership in the Minibus Sector

The Group reinforces its position in the minibus (LCV) market through product innovation and strategic alliances:

• Revitalizing the Jinbei Brand: The Jinbei Haise 2025 model, a Toyota HiAce-authorized variant, emphasizes fuel efficiency, reliability, and cost-effectiveness, targeting urban logistics and intercity transport. Its long-wheelbase design and high-roof configuration optimize cargo space, while advanced safety features (e.g. high-strength steel body) ensure compliance with evolving regulations.
• Electrification and Alternative Energy: Partnering with Geely Farizon to develop methanol-powered minibuses, addressing challenges in cold-region commercial EV adoption. The joint venture plans to launch methanol-fueled models under the Jinbei Jiyun brand by 2025, supported by localized production upgrades at JSA’s facilities.
• Global Expansion: Leveraging Jinbei’s export capabilities, the Group is exploring overseas markets in Southeast Asia and the Middle East, supported by a revamped supply chain and modular production platforms.

3. Active Participation in the Automotive Components Industry

The Group is positioning itself as a key player in China’s automotive supply chain through technology integration and diversification:

• Smart Components: Collaborating with TCL to develop smart cockpit systems and display modules, targeting EV manufacturers. The joint venture will focus on cloud computing, software and hardware integration, and next-gen automotive electronics.
• Lightweight Solutions: Ningbo Yumin, a subsidiary, has secured 24 new orders for aluminum alloy structural parts (e.g. BYD Denza models), advancing lightweighting trends in EV production.
• Core Component Upgrades: Mianyang Ruian is expanding its customer base to include BYD and Geely, supplying axles and safety systems for new energy vehicles. The company aims to double its annual production capacity by 2026.

4. Pioneering in Auto Finance Services through Strategic Joint Ventures

The Group's auto finance joint venture with the Bank of East Asia and CaixaBank offers diverse financing products for consumers, leveraging tech for streamlined digital applications and AI-driven credit assessments. With a robust risk-management framework, it cooperates with famous NEV OEMs in China (such as Tesla, Li Auto, Xiaomi, etc), further diversifying the Group's business and strengthening its position in the automotive value chain.