Brands and Products
Located in Shenyang, Jinbei (Shenyang) Automotive Co., Ltd. (hereinafter referred to as "JSA") is a large manufacturer engaging in the development, production, and sale of complete vehicles.
JINBEI, a brand of JSA with a history dating back to 1989, was the only Chinese commercial vehicle brand whose name has become synonymous with the product category. It led LCV rankings and pioneered the commercial vehicle industry. Recognised as the "People’s Favourite Car Make", JINBEI has a lineup including Jinbei Haise, Jinbei Haise King, Jinbei New Express and Jinbei Grand Haise, comprising over 100 models built for passenger transport, logistics, business, and other uses, and cater to all consumers with different driving needs. With one of the most extensive and comprehensive product portfolios in the Chinese LCV market, it has won widespread praise across every trade and sector for its versatility.
Given its long track record as China’s best-selling commercial vehicle brand for 19 consecutive years, JINBEI captured over 75% share of the domestic mid-to-large commercial vehicle market at its peak and has gained the trust of more than 2 million users. In 2006, the company was designated as a National Export Base for Complete Vehicles by the Ministry of Commerce and the NDRC.
Guided by the global operational philosophy of "Serving the World with China-based R&D and Worldwide Manufacturing", JINBEI has actively extended its reach overseas. Since being designated as a National Export Base for Complete Vehicles in 2006, JSA has put its products on the market in over 80 countries and regions worldwide, with cumulative exports reaching approximately 90,000 units. In 2025, JINBEI established partnerships in Vietnam, Egypt, Tanzania, Turkmenistan, Tunisia, and beyond, shaping a global ecosystem for commercial vehicles that encompasses complete vehicle exports, KD assembly, and technology transfer.
In all-around line with the global digital transformation in the automotive industry, JSA has established its new Commercial 4.0 Smart Factory, promoting comprehensive advancement towards flexible, digital, and intelligent production. The facility is equipped with over 150 industrial robots. It has achieved full automation in critical processes such as exterior painting and underbody coating in the painting workshop, thereby setting an industry benchmark. Mixed-line manufacturing capabilities have become significantly more flexible and enhanced, thus facilitating concurrent production of 28 models under three major platforms in the body workshop and, hence, substantially boosting production efficiency and market responsiveness.
Meanwhile, JSA will complete the construction of an R&D centre spanning over 7,000 square metres by 2025. This facility will encompass both passenger and commercial vehicle sectors, covering all processes from development and design to testing of petrol and new energy vehicle models. The centre comprises seven functional zones: a styling centre, hybrid and powertrain testing, complete vehicle testing, electrical and new energy vehicle testing, chassis performance testing, bodywork testing, and a prototype workshop. Equipped with over 260 advanced testing instruments sourced at home and abroad, it supports testing to national, European, and other requirements. Positioned as a flagship of the company’s self-developed brand capabilities, this facility provides robust support for technological innovation and product iteration.
JSA’s advanced manufacturing system and R&D innovation platform underpin its two-pronged product strategy encompassing both traditional and new energy vehicles. The multi-energy product lineup, which centers on the Haise and Haise King series, now serves various uses, including logistics transport, urban distribution, and business travel, fully meeting diverse user needs. The upgraded Jinbei Haise 2025, a classic Chinese light commercial vehicle model known for supreme reliability and cost effectiveness, has now been launched and will continue to impress today’s entrepreneurs with a more efficient driving experience.
Moreover, JINBEI is stepping up its energy transition with the launch of pure-electric models, such as the Jiyun E6 and E9, to expand its new energy product portfolio. Meanwhile, electrified offerings, including Haise EV and Haise King EV, alongside the Haise King CNG model, are progressing steadily and will be introduced to the market at the appropriate time, marking new steps towards a green and low-carbon development.
Anchored in the belief of "Quality as the Key to Forge Ahead", JINBEI upholds uncompromising standards in the pursuit of superior quality. Drawing on decades of brand heritage, comprehensive vehicle manufacturing expertise, extensive network strengths, and lean production principles, it has established a strong foothold in the Chinese commercial vehicle market. The company remains committed to delivering more efficient, diversified, and high-quality vehicles for customers.
